Ahead of the EEMA D Day, a daylong Virtual conference which kicks off on 24th Nov and brings together Key Players from virtual event technology, brands and agencies, Sachin Talwar picks out five must-watch sessions.
For many, the pandemic and subsequent restrictions have significantly altered the live experiential marketing landscape, forcing many businesses to adapt, pivot and innovate for survival. Likewise, the entire concept of experiential marketing is transformed to live virtual events, leaving many companies scratching their collective heads to decode the New Virtual Event Normal.
Taking place on 24th Nov EEMA D Day will bring together the brightest minds and pioneers in the live virtual event space to decode the virtual.
Top 5 Session I am excited about:
- BEYOND 20/20: THE FUTURE: RAJAN ANANDAN
- HELSINKI FASHION WEEK: EVELYN MORA
- TECHNOLOGY VS. CONTENT. HOW ONE CAN SUPPORT THE OTHER (HITU CHAWLA CMO MICROSOFT, SANTOSH IYER - DAIMLER )
- DIGITAL ENGAGEMENT TIPS FOR EVENT MARKETERS: WHY VIRTUAL EVENTS SHOULD NOT BE ‘VIEWED’ ( VIR DAS, KARTIK - WAVEMAKER, KHUSBHOO BENANI - DIAGEO )
- TRANSFORMING YOUR EXPERIENTIAL TEAM INTO A MULTI-CHANNEL MARKETING POWERHOUSE (RAHUL DUTTA (HP), GAURAV GUPTA CMO MG ROVER )
Also excited to learn about 3 Ps of Decoding the Virtual.
Platform : You might get her the most expensive diamond ring, but what’s the point if it doesn’t fit?
Learn about apt platform and technology for all your virtual events. Hybrid Events, Live Streaming, Interactive events, Knowledge management, Compact meetups, Digital Networking Lounges. Each engagement requires the amalgamation of the right platform to match the event objective.
People : It’s all fun and games until you realize you don’t know your virtual audience’s behaviour.
Deep dive into your clientele's expectations and personality by Decoding the Virtual Audience. The audience is not captive anymore, using AI tools like facial recognition technology, heat maps to understand engagement touchpoints. Experiential technologies like AR and VR to electrify the event experience and encaptivate with sensory branding technology. Event Chatbots, digital avatars for an immersive experience.
Profits : Collaborate and Network to expand your offerings.
Learn HOW to deliver value and make profits. Audience measurements to gauge spends vs engagement. Exploring events across geography, time zones and languages with translation software. One audience. One world. Data mining and security. Collaborate and Network to expand your offerings